Your Next Big Opportunity Is Right in Front of You—But are You Seeing It?

You’ve put in the hours, made the tough calls, and followed the strategies that were supposed to work.

But something’s still missing. Growth feels slow, decisions feel uncertain, and the next step isn’t clear.

It’s not a lack of effort—it’s a lack of vision.

Learn to cut through ambiguities, eliminate blind spots, and uncover opportunities hiding in plain sight.

Whether you’re navigating change, scaling up, or redefining success, you need to reimagine clarity, confidence, and strategy to move ahead.

Let’s turn possibilities into action and obstacles into breakthroughs.

From Blind Spots to Breakthroughs: Insight-Driven Growth through Clarity and Vision

Being blind… I don’t see the sky change from night to day…
but I feel the stillness of night, the crisp air of dawn, the midday heat, and the quiet shift of dusk.
I hear the constant rhythm of the waves rolling in and out… always changing but always familiar.

Businesses follow the same cycle—uncertainty, discovery, success, and evolution.
At See Things Differently, we consult and guide companies through these phases.
We help leaders anticipate change… uncover hidden potential… and transform with confidence.

Because success isn’t just about what you already know—it’s about seeing what’s possible.
Ready to see your business differently? Let’s start the conversation with a 30-minute discovery call.

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See Things Differently Logo a picture of an eye with a man and a service dog walking out of the pupil towards the screen on a path
ABCD Blueprint showing accessibility, brand messaging, cybersecurity and data analytics with a emphasis on brand messaging with the tagline branding: the force behind the framework.
A picture of 2 concentric circles showing the relationship between accessibility, brand messaging, cybersecurity, and data analytics and how they all affect each other.

Accessibility – The Smartest Investment You Haven’t Made Yet

Inclusivity isn’t just the right thing to do—it’s a competitive edge too many businesses ignore.

Companies that embrace accessibility don’t just check a compliance box—they lead, innovate, and thrive. From website usability to workplace accommodations, making your business accessible means expanding your reach, increasing customer loyalty, and unlocking new revenue streams.

The reality? If you’re not prioritizing accessibility, you’re leaving money on the table.

See Things Differently helps businesses remove hidden barriers… build lasting trust… and create seamless experiences that welcome more customers… more engagement… and more profit.

Ready to see what you’ve been missing?

a group of employees working at their desks including a woman in a wheelchair
Brand Messaging – The Core of Every Business Decision You Make
 
Branding isn’t just a logo, a tagline, or a color palette—it’s the foundation of your entire business strategy.

Without the right messaging, even the best accessibility, cybersecurity, and data insights won’t matter… because your audience won’t know why they should care.

See Things Differently starts with branding because everything else follows. Get your messaging right, and your business gains clarity, confidence, and consistency across every touchpoint.

It’s what makes customers trust you, refer you, and choose you—again and again. We help businesses craft a clear, compelling voice that connects… converts… and commands attention.

If your brand isn’t standing out, it’s blending in.

Which side do you want to be on?

a man leading his team through a brand messaging exercise

Cybersecurity – The Competitive Advantage No One’s Talking About

Most businesses treat cybersecurity like a technology problem—patch the software… update the firewall… call it a day.

But the real risk isn’t just in your IT systems—it’s in your people.

The truth? Your employees are your biggest security vulnerability—but also your greatest strength.

Studies show human error is the leading cause of cyber breaches… yet most companies focus only on tech defenses while ignoring the human factor.

Cybersecurity isn’t just about protecting data—it’s about building a culture of security from the inside out.

Because companies that prioritize cybersecurity don’t just avoid breaches—they earn trust, build resilience, and create a safer future for everyone. 

Ready to lead?

employees monitoring screens in a security operations center (SOC)

Data Analysis – The Power to Predict, Adapt, and Thrive

Data alone is just noise. What matters is how you use it. Most businesses drown in numbers but lack the insight to act. That’s where we come in.

See Things Differently transforms raw data into actionable intelligence—so you can anticipate market shifts, make smarter decisions, and focus your resources where they’ll have the highest impact.

The right data strategy doesn’t just help you react; it helps you predict, innovate, and lead.

Because in today’s fast-moving market, the companies that harness data effectively don’t just keep up—they set the pace for everyone else.

If your business isn’t leveraging data for growth, you’re flying blind in a world that rewards insight.

Let’s change that.

A group of employees evaluating their companies data analytics

Our Team

Jeff Pledger – CEO and Co-founder

Jeff Pledger sees business differently—literally and strategically. 

As the founder of See Things Differently, he helps organizations unlock new opportunities through branding, accessibility, cybersecurity, and data-driven decision-making

Jeff understands trust is the foundation of every successful business—and he helps companies earn it through clear messaging, secure operations, and inclusive strategies.

Jeff’s expertise stems from decades of experience in accessibility advocacycyber risk management, and data analysis, combined with his own lived experience navigating the world as a blind entrepreneur. 

He believes barriers in business—whether digital, structural, or strategic—are opportunities waiting to be solved.

A headshot of Jeff Pledger

Suzanne M. Pledger, CBA, CICP 

Great businesses don’t just sell—they connect, educate, and lead. 

Suzanne helps companies clarify their messaging so they stand out, build trust, and drive real business results. 

As a B2B copywriter, brand strategist, and B2B consultant, she specializes in creating persuasive content that resonates with decision-makers and moves prospects to action.

With a background in corporate credit, business consulting, and B2B marketing, Suzanne understands the power of clear, compelling messaging—and why it’s the foundation for strong branding, effective cybersecurity communication, and data-driven storytelling. 

She works alongside Jeff to help companies craft irresistible brand narratives and high-impact content strategies.

A headshot of Suzanne Pledger

Cole Tremblay – Technology Accessibility Strategist

Cole Tremblay is a neurodivergent cybersecurity and IT professional dedicated to making technology safer, more accessible, and more inclusive.

With expertise in cybersecurity, accessibility, and IT infrastructure, Cole specializes in identifying vulnerabilities, strengthening security frameworks, and ensuring digital spaces are designed for everyone.

Passionate about bridging the gap between security and accessibility, Cole believes that a truly secure system isn’t just protected—it’s usable by all.

Whether working with businesses to fortify their cyber defenses or advocating for inclusive tech solutions, Cole’s mission is to create a more secure, equitable digital world.

A headshot of Cole Tremblay

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